I really am quite tempted to write to the ASA about the Computeach ads that are currently airing on Channel 4 et al.
The ad goes something like ‘I’m a software engineer, working from home spending more time with family’… the guy saying it is drilling a hole in the road. Now, given that these guys sell IT training, you have to assume that they are saying being a software engineer, a web designer or an IT manager is better than your current job. Well, in some respects it could be, but they don’t exactly give you the whole picture, so here’s a few comments from the other side of the fence. (more…)